SERVICES
– Capital Markets
– Development
– Construction
– Brokerage
– Property Management
– Impact

PORTFOLIO
– 401 South 4th Street
– 7 Saint Paul Street
– Brookshire Village Shoppes
– Capital Center
– City Park at Lincolnshire
– College Park Crossing
– Corner Shops
– Five Points Plaza
– Grassy Branch Marketplace
– Harvest Landing
– Hotel Indy
– Lebanon Gateway
– Nichol Avenue Development
– The Pyramids
– Spring Mill Station
– Village Plaza
– Village of West Clay

F•O•C•U•S on G•O•O•D

Evaluating Market Trends & Strategic Positioning for Retail Site Selection

Choosing the Right Location: Where Market Insight Meets Strategy

In commercial real estate, particularly within retail development, the choice of location is undeniably the foundation of success. An expertly chosen location can drive growth, attract quality tenants, and establish a lasting presence in the community. Conversely, an ill-advised location can significantly limit potential, resulting in underperformance and even failure. Therefore, a strategic, data-informed approach to retail site selection is essential for making sound decisions.

Identifying and Adapting to Market Trends

Understanding market trends is fundamental to making informed decisions in retail site selection. Trends evolve continuously, influenced by changing consumer behaviors, technology advancements, and economic factors. Successful developers continuously track these trends, adapting to shifts in consumer priorities such as:

Convenience
Sustainability
Experience-driven economy

For instance, consider the recent trend toward sustainability in retail development: businesses that proactively adopted eco-friendly building practices and energy-efficient technologies have experienced increased foot traffic and stronger community support compared to competitors who lagged behind. Similarly, technological advancements such as mobile ordering, curbside pickup, and digital storefronts have significantly reshaped consumer expectations, with customers increasingly preferring retailers that offer seamless, tech-integrated shopping experiences.

Additionally, current consumer preferences often favor locations offering ease of access, ample parking, or walkability—features that significantly impact site attractiveness.

Analyzing Economic Indicators

Equally important are economic indicators, which can forecast consumer spending power and sustainability of demand for retail services. Key indicators include:

Local employment rates
Average income levels
Economic growth projections

High employment rates and rising income levels typically correlate with increased consumer spending potential, making areas exhibiting strong economic growth, such as communities with planned infrastructure projects, increased commercial permits, or major employers relocating or expanding particularly attractive for retail investment.

Spotting Growth Areas and Emerging Markets

Another critical aspect is identifying growth areas and emerging markets. Developers should look at neighborhoods undergoing significant residential expansion or revitalization initiatives. Understanding planned infrastructure improvements, upcoming residential developments, or new commercial corridors helps pinpoint locations that are not only viable now but will remain robust in the future.

Assessing Complementary and Competitive Businesses

Strategic positioning also demands attention to complementary and competitive elements in the surrounding area. Complementary businesses—such as popular dining establishments, entertainment venues, or service-oriented businesses—can create a synergistic effect that significantly enhances foot traffic and consumer interest. Conversely, direct competitors nearby can sometimes dilute market potential unless the location creates a strong retail cluster beneficial to all involved.

Navigating Zoning and Land-Use Regulations

Understanding zoning laws and land-use regulations is equally crucial. These elements often dictate:

Types of businesses permitted
Signage rules
Parking requirements
Operating hours

Engaging proactively with local planning authorities ensures compliance and helps mitigate unexpected hurdles during the development process.

Harnessing Data and Analytics

Leveraging data and analytics is essential in making informed decisions about retail location selection. Detailed demographic insights can reveal valuable information about local consumer buying power, lifestyle preferences, and spending habits. Advanced analytics can uncover nuanced market gaps, highlighting underserved segments where a new retail presence could capture significant market share.

Continuously revisiting and refining market insights is integral to sustained success. A proactive approach means regularly revisiting collected data, staying informed about local economic shifts, and adjusting strategies accordingly. Anticipating rather than merely reacting to changes positions developers to remain ahead of competitors.

In short, successful retail site selection merges precise market analysis with strategic foresight. Developers and investors who commit to thorough, ongoing market assessment position themselves not only for immediate success but long-term profitability and growth.

Stay tuned for our next blog, where we explore the crucial role demographic analysis plays in successful retail site selection.

Read More

worker at a construction site laying rebar for a building foundation

Construction Phasing & Logistics in Multifamily Development

Keeping a multifamily project on schedule requires more than just a timeline—it demands strategic phasing, efficient workforce coordination, and proactive supply chain management. From site prep to final inspections, every stage must be carefully planned to prevent delays and cost overruns. In this installment of our Multifamily Development Blog Series, we explore the key challenges of construction phasing and logistics—and how KennMar Construction ensures seamless project execution from start to finish.

March 24, 2025

Benge's Ace Hardware at Spring Mill Station in Westfield, Indiana

Spring Mill Station Project – Westfield, IN: Progress Update 3/21/25

Progress continues at Spring Mill Station as Benge’s Ace Hardware moves closer to completion. With doors installed, concrete floors finished, and fresh paint throughout the space, the buildout is taking shape. Take a look inside and see the latest construction milestones in our photo gallery.

March 21, 2025

Emler Swim School buildout at Spring Mill Station in Westfield, Indiana by KennMar Construction

Making Waves: KennMar Construction Completes Emler Swim School Buildout

KennMar Construction is excited to announce the successful turnover of the Emler Swim School project. This state-of-the-art facility features a custom indoor pool, modern amenities, and a welcoming environment for families—all built with precision and care in a retail shopping center setting.

March 17, 2025

EXPLORE OUR PORTFOLIO

Take a closer look at how our development projects serve our communities and our partners.

Village of West Clay

Nichol Avenue Development

Five Points Plaza exterior rendering

Five Points Plaza

Spring Mill Station building exterior

Spring Mill Station